New Era New Single, Justin Bieber – Holy
Posted by Safira Maharani on 13th Jan 2021
Justin Bieber has just released Holy which is his second new single after presenting "Stuck With U" with Ariana Grande last May. After ending his hiatus in 2020. Coming back with the single Yummy at the start of the year, he shows the changes he has brought to the album Changes. This single titled Holy started what Justin Bieber called a new era.
The 3 minute 26 second video was uploaded on Justin's official YouTube channel on Friday (6/11/2020). Holy's latest video, directed by Rory Kramer, shows Justin sitting by the window of a room in a tall building, with a city view in the background. Collaborating with Chance the Rapper, Bieber brought this single with the divine proclamation of his faith that came to life. Seen in the early minutes of Holy which managed to create a sacred impression with a piano accompaniment style like being in church.
In addition to the piano being the main composition, several basslines and synth progressions mix Bieber's electro pop energy. Seeing Bieber's journey to hip-hop will be very refreshing especially for longtime fans, as Bieber's vocal ability is above standard.
Still with its distinctive character. However, his approach in terms of writing lyrics and concepts feels more personal. In the caption of Holy's music video, Bieber assures listeners that something more is coming soon. "A new era has begun for Justin Bieber with his first single with Chance the Rapper. There will be many more things to come," he wrote.
The messages from the video provide communication through words as well as narratives that truly uphold the meaning of beliefs and hopes. The presence of Holy together with this video clip successfully combines Bieber's music style and his religious identity